Event page! 75794c1d2ab433ad5356404acd10068e national-denim-day
{
"event": {
"timezone": "America/Chicago",
"event": {
"id": "75794c1d2ab433ad5356404acd10068e",
"name": "National Denim Day",
"alternate_names": [
"Lee National Denim Day"
],
"alternate_names_2": [
{
"name": "Lee National Denim Day",
"first_year": null,
"last_year": null
}
],
"adult": false,
"url": "https://www.checkiday.com/75794c1d2ab433ad5356404acd10068e/national-denim-day",
"image": "https://static.checkiday.com/img/600/jeans-89042.jpg",
"large_image": "https://static.checkiday.com/img/1200/jeans-89042.jpg",
"small_image": "https://static.checkiday.com/img/300/jeans-89042.jpg",
"sources": [
"https://en.wikipedia.org/wiki/Lee_National_Denim_Day",
"https://web.archive.org/web/20150720201656/http://www.denimday.com/what-is-denim-day",
"https://web.archive.org/web/20160808131007/https://www.lee.com/denim-day.html",
"https://www.prnewswire.com/news-releases/american-cancer-society-and-lee-jeans-working-together-to-support-breast-cancer-programs-and-services-through-lee-national-denim-day-300135413.html"
],
"patterns": [
{
"first_year": 1996,
"last_year": null,
"observed": "the first Friday in October",
"observed_html": "the first Friday in October",
"observed_markdown": "the first Friday in October",
"length": 1
}
],
"hashtags": [
"NationalDenimDay",
"DenimDay",
"LeeNationalDenimDay"
],
"founders": [
{
"name": "Lee Jeans",
"url": "https://www.lee.com/",
"date": "1996"
}
],
"relationships": {
"parents": [],
"siblings": [],
"children": []
},
"analytics": {
"overall_rank": 1809,
"social_rank": 1691,
"social_shares": 344,
"popularity": "★★★★☆"
},
"tags": [],
"description": {
"text": "On National Denim Day, or Lee National Denim Day, funds are raised to support the American Cancer Society's fight against breast cancer. Participants are asked to donate $5 or more and wear jeans for the day. Or, they can donate the amount of money they otherwise would spend on a pair of jeans. The day has gone by the motto \"One day, One cause, One cure.\" It started after three Lee Jeans employees realized breast cancer had affected all of them in some way. The jean company set a goal of raising $1 in the first year and encouraged companies to allow their workers to go \"casual for a cause\" by wearing jeans to work in exchange for a $5 donation. Over 3,000 businesses pledged to participate, and $1.4 million was raised. After twenty years, the fundraiser had pulled in $93 million.",
"html": "<p>On National Denim Day, or Lee National Denim Day, funds are raised to support the American Cancer Society's fight against breast cancer. Participants are asked to donate $5 or more and wear jeans for the day. Or, they can donate the amount of money they otherwise would spend on a pair of jeans. The day has gone by the motto \"One day, One cause, One cure.\" It started after three Lee Jeans employees realized breast cancer had affected all of them in some way. The jean company set a goal of raising $1 in the first year and encouraged companies to allow their workers to go \"casual for a cause\" by wearing jeans to work in exchange for a $5 donation. Over 3,000 businesses pledged to participate, and $1.4 million was raised. After twenty years, the fundraiser had pulled in $93 million.</p>",
"markdown": "On National Denim Day, or Lee National Denim Day, funds are raised to support the American Cancer Society's fight against breast cancer. Participants are asked to donate $5 or more and wear jeans for the day. Or, they can donate the amount of money they otherwise would spend on a pair of jeans. The day has gone by the motto \"One day, One cause, One cure.\" It started after three Lee Jeans employees realized breast cancer had affected all of them in some way. The jean company set a goal of raising $1 in the first year and encouraged companies to allow their workers to go \"casual for a cause\" by wearing jeans to work in exchange for a $5 donation. Over 3,000 businesses pledged to participate, and $1.4 million was raised. After twenty years, the fundraiser had pulled in $93 million."
},
"how_to_observe": {
"text": "\nDonate $5 or more to the American Cancer Society and wear a pair of jeans for the day. Why not make them Lee?\nDonate the cost of a pair of jeans to the American Cancer Society.\nWear anything that is denim.\nLearn more about breast cancer.\n",
"html": "<ul>\n<li>Donate $5 or more to the <a href=\"https://www.cancer.org/\">American Cancer Society</a> and wear a pair of jeans for the day. Why not make them <a href=\"https://www.lee.com/\">Lee</a>?</li>\n<li>Donate the cost of a pair of jeans to the <a href=\"https://www.cancer.org/\">American Cancer Society</a>.</li>\n<li>Wear anything that is denim.</li>\n<li>Learn <a href=\"https://www.cancer.org/cancer/types/breast-cancer.html\">more about breast cancer</a>.</li>\n</ul>",
"markdown": "* Donate $5 or more to the [American Cancer Society](https://www.cancer.org/) and wear a pair of jeans for the day. Why not make them [Lee](https://www.lee.com/)?\r\n* Donate the cost of a pair of jeans to the [American Cancer Society](https://www.cancer.org/).\r\n* Wear anything that is denim.\r\n* Learn [more about breast cancer](https://www.cancer.org/cancer/types/breast-cancer.html)."
},
"occurrences": [
{
"date": "10/04/2024",
"length": 1
},
{
"date": "10/03/2025",
"length": 1
},
{
"date": "10/02/2026",
"length": 1
},
{
"date": "10/01/2027",
"length": 1
},
{
"date": "10/06/2028",
"length": 1
},
{
"date": "10/05/2029",
"length": 1
}
]
}
},
"settings": {
"adult": false,
"simple": false,
"tz": "America/Chicago",
"theme": "system"
}
}