Event page! f25f3158e63abc995013880822c35a95 national-shift10-day

{
  "event": {
    "timezone": "America/Chicago",
    "event": {
      "id": "f25f3158e63abc995013880822c35a95",
      "name": "National SHIFT10 Day",
      "alternate_names": [],
      "alternate_names_2": [],
      "adult": false,
      "url": "https://www.checkiday.com/f25f3158e63abc995013880822c35a95/national-shift10-day",
      "image": "https://static.checkiday.com/img/600/miniature-233535.jpg",
      "large_image": "https://static.checkiday.com/img/1200/miniature-233535.jpg",
      "extra_large_image": "https://static.checkiday.com/img/2400/miniature-233535.jpg",
      "small_image": "https://static.checkiday.com/img/300/miniature-233535.jpg",
      "sources": [
        "https://web.archive.org/web/20180601062522/http://shift10day.com/"
      ],
      "patterns": [
        {
          "first_year": 2016,
          "is_first_year_estimated": false,
          "last_year": null,
          "is_last_year_estimated": false,
          "observed": "annually on October 10th",
          "observed_html": "annually on <a href=\"https://www.checkiday.com/10/10\">October 10th</a>",
          "observed_markdown": "annually on [October 10th](https://www.checkiday.com/10/10)",
          "length": 1
        }
      ],
      "hashtags": [
        "NationalShift10Day",
        "Shift10Day"
      ],
      "founders": [
        {
          "name": "Scott's Marketplace",
          "url": "https://web.archive.org/web/20180224054507/https://scottsmarketplace.com/",
          "date": "2016"
        }
      ],
      "relationships": {
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        "children": []
      },
      "analytics": {
        "overall_rank": 2056,
        "social_rank": 3860,
        "social_shares": 113,
        "popularity": "★★★☆☆"
      },
      "tags": [
        {
          "name": "Business & Entrepreneurship"
        }
      ],
      "sponsorship": {
        "is_sponsored": false,
        "level": null,
        "sponsor": null
      },
      "description": {
        "text": "National SHIFT10 Day is a day to show the world that you are proud to shop local—done so by pledging to shift 10% of your regular spending to local businesses instead of chain stores. The day's mission is to keep money in local communities and economies.",
        "html": "<p>National SHIFT10 Day is a day to show the world that you are proud to shop local—done so by pledging to shift 10% of your regular spending to local businesses instead of chain stores. The day's mission is to keep money in local communities and economies.</p>",
        "markdown": "National SHIFT10 Day is a day to show the world that you are proud to shop local—done so by pledging to shift 10% of your regular spending to local businesses instead of chain stores. The day's mission is to keep money in local communities and economies."
      },
      "how_to_observe": {
        "text": "Make a pledge to shift 10% of your spending to local businesses! Skip chain stores today, and go to locally owned businesses instead.",
        "html": "<p>Make a pledge to shift 10% of your spending to local businesses! Skip chain stores today, and go to locally owned businesses instead.</p>",
        "markdown": "Make a pledge to shift 10% of your spending to local businesses! Skip chain stores today, and go to locally owned businesses instead."
      },
      "occurrences": [
        {
          "date": "10/10/2024",
          "length": 1
        },
        {
          "date": "10/10/2025",
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        },
        {
          "date": "10/10/2026",
          "length": 1
        },
        {
          "date": "10/10/2027",
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        },
        {
          "date": "10/10/2028",
          "length": 1
        },
        {
          "date": "10/10/2029",
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    "tz": "America/Chicago",
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}